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The CEO’s guide to capital allocation in uncertain markets

Rates, regulation and demand are all moving. A practical framework for deciding where the next dollar goes when the base case keeps changing.

About us

The CEO’s guide to capital allocation in uncertain markets

Rates, regulation and demand are all moving. A practical framework for deciding where the next dollar goes when the base case keeps changing.

About us

The CEO’s guide to capital allocation in uncertain markets

Rates, regulation and demand are all moving. A practical framework for deciding where the next dollar goes when the base case keeps changing.

Strategy

10 min read

Amelia Hartwell

Managing Partner

Article

Rates, regulation and demand are all moving at once. Most capital allocation processes were built for a calmer world, with annual cycles and stable assumptions.

Decide in ranges, not points

Instead of defending a single base case, strong leadership teams agree the range of outcomes they can live with and decide what must be true for each investment to clear the bar.

Keep a reserve for the unexpected

The best capital allocators hold back a meaningful share of the budget each year. It is not idle money: it is the option to move when a better opportunity appears.

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