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Net zero without the greenwashing: where the real savings sit

Most emissions plans over-invest in offsets and under-invest in process. A look at where measurable reductions come from.

About us

Net zero without the greenwashing: where the real savings sit

Most emissions plans over-invest in offsets and under-invest in process. A look at where measurable reductions come from.

About us

Net zero without the greenwashing: where the real savings sit

Most emissions plans over-invest in offsets and under-invest in process. A look at where measurable reductions come from.

Sustainability

11 min read

Marcus Bell

Partner, Operations

Article

Many net-zero plans lean heavily on offsets because they are quick to buy and easy to report. The measurable reductions, however, sit inside operations.

Where the savings really are

Energy efficiency, process redesign and supplier engagement typically deliver most of the verifiable reduction, and they usually pay for themselves. Offsets belong at the end of the plan, not the start.

Measure what you control

Separate emissions you control from those you influence, set targets for each and publish progress on the same cadence as financial results.

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